Be sure that convenience isn’t sacrificed for creativity the display must be able to keep the books upright and easily accessible. Do the book displays and fixtures utilize different angles?Įyes naturally gravitate toward different or unusual angles.īook display stands that take advantage of this will win over those with less compelling configurations.
Take advantage of book display stands that allow you to feature the cover because this will grab more attention than books with only the spine showing.Ī good display also provides plenty of breathing room to let the books make their own artistic statements. Publishers put a lot of money and time into developing captivating covers, so why hide one of a book’s strongest marketing assets? Do Your Retail Book Display Stands & Fixtures Have These 11 Important Elements? 1. We’ll take a look at 11 vital things merchandise managers and shop owners need to know to create successful literature display stands among other important elements that are vital to retail success. It may surprise book store owners, coffee shop managers and gift shop merchandisers to learn that physical books still outsell ebooks 1.īut when it comes to retail book displays or fixtures, are yours best-sellers?Ī huge factor in determining if a novel will be successfully sold at retail is how a retailer incorporates captivating book displays and fixtures in their retail marketing floor plan.
Believe it or not, even in the world of Kindles, iPads and other electronic readers, many people still prefer the feeling of paper between their fingers that only an actual book can bring.
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